Social Media & Content Marketing
Are you looking to bring your brand's story to life? I can help.
My approach is:
Audience-centric: Your audience is everything. I start by understanding your target audience’s unique perspective to create content that speaks to them, human-to-human.
Industry-specific: From tech to travel, B2B to B2C, I've crafted content across a spectrum of industries, adapting my approach to suit each brand's identity and voice.
Research-backed: Every piece of content I create is backed by thorough research, ensuring accuracy and authority that earns the trust of your audience.
Results-driven: I don’t just write articles, I create impactful multi-channel content that drives real engagement and conversions.
What I do:
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Social media strategy
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Content creation
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Content strategy
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Editorial content planning
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Brand voice development
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Content design
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Content project management
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Creative team leadership
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Content analytics
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Long and short form content writing
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Social media content creation
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Video scripts and production oversight
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Newsletter writing and management
Industries I know:
Tech Media Travel & Tourism Hospitality Advertising Lifestyle Insurance CPG Education Healthcare Food & Beverage
Portfolio
SCALABLE CONTENT
Content at Scale | Far From Timid for University of Phoenix
An enterprise content model and scalable content strategy that increased publishing from 5 to 30 pieces of multi-format content a month in the first 6 months, leading to a 200% increase in website traffic year over year. Content views increased by 200% and reduced page abandonment by 50%. Shortlisted for the Digiday Content Marketing Awards.
PREMIUM EDITORIAL
Elevated Magazine | IBM
A digital content and social influencer program for the IBM Airline Summit in San Francisco, CA. Social influencers contributed to a digital magazine that was also available in print at the event. Influencers published their contributions on their own blogs and social channels, driving new traffic to the digital magazine.
THOUGHT LEADERSHIP
Big Ideas video series | Publicis
This series highlighted Publicis New York's capabilities as a full-service advertising agency and featured top talent within the agency. Publishing this content across digital channels as part of a well-rounded digital content program that attracted key audience segments, including potential clients, top talent and other influencers in the advertising industry.
SOCIAL VIDEO
Facebook Watch video series | Simon Sinek
This series of social videos repurposed event video into snackable insights that each garnered1-2M views across social platforms.
COMMUNITY BUILDING
Between Two Slices |The Spruce
Using social analytics to identify the site's highest-performing food content, and Facebook A/B testing to gauge interest among our target demographic, the Between Two Slices Facebook page audience grew to over 50,000+ fans within 4 months of launch. The page was the fastest-growing and most engaged among all of Dotdash's social properties.
ORGANIC SOCIAL
#ISpyNY |I Love New York
This User Generated Content program reengaged I Love NY's core social audience—people living in or near the tri-state area with intent to travel within the state of New York. The program also won a gold Adrian award for a social media campaign from the Hospitality Sales and Marketing Association International (HSMAI).
PAID SOCIAL
Industrious Always-On Paid Program|IBM
Using timely and compelling stories linked to in-market campaigns, these social ads across Facebook, Twitter and LinkedIn engaged a highly sought-after audience of senior executives in our target industries. These ads outperformed the groups' existing social ads with engagement and click-through rates up to 120% higher than average, and consistently performed well above platform benchmarks.