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Social Media & Content Marketing

Are you looking to bring your brand's story to life? I can help. 

My approach is:

Audience-centric: Your audience is everything. I start by understanding your target audience’s unique perspective to create content that speaks to them, human-to-human.

Industry-specific: From tech to travel, B2B to B2C, I've crafted content across a spectrum of industries, adapting my approach to suit each brand's identity and voice.

Research-backed: Every piece of content I create is backed by thorough research, ensuring accuracy and authority that earns the trust of your audience.

Results-driven: I don’t just write articles, I create impactful multi-channel content that drives real engagement and conversions.

What I do:

  • Social media strategy

  • Content creation

  • Content strategy

  • Editorial content planning

  • Brand voice development

  • Content design

  • Content project management

  • Creative team leadership

  • Content analytics

  • Long and short form content writing

  • Social media content creation

  • Video scripts and production oversight

  • Newsletter writing and management

Industries I know:​​

Tech     Media     Travel & Tourism    Hospitality  Advertising     Lifestyle     Insurance     CPG      Education    Healthcare     Food & Beverage

My latest projects


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Content at Scale | Far From Timid for University of Phoenix

An enterprise content model and scalable content strategy that increased publishing from 5 to 30 pieces of multi-format content a month in the first 6 months, leading to a 200% increase in website traffic year over year. Content views increased by 200% and reduced page abandonment by 50%. Shortlisted for the Digiday Content Marketing Awards.

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Elevated Magazine | IBM

A digital content and social influencer program for the IBM Airline Summit in San Francisco, CA. Social influencers contributed to a digital magazine that was also available in print at the event. Influencers published their contributions on their own blogs and social channels, driving new traffic to the digital magazine.

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Big Ideas video series | Publicis

This series highlighted Publicis New York's capabilities as a full-service advertising agency and featured top talent within the agency. Publishing this content across digital channels as part of a well-rounded digital content program that attracted key audience segments, including potential clients, top talent and other influencers in the advertising industry.

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Facebook Watch video series | Simon Sinek

This series of social videos repurposed event video into snackable insights that each garnered1-2M views across social platforms.

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Between Two Slices |The Spruce

Using social analytics to identify the site's highest-performing food content, and Facebook A/B testing to gauge interest among our target demographic, the Between Two Slices Facebook page audience grew to over 50,000+ fans within 4 months of launch. The page was the fastest-growing and most engaged among all of Dotdash's social properties.

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#ISpyNY |I Love New York

This User Generated Content program reengaged I Love NY's core social audience—people living in or near the tri-state area with intent to travel within the state of New York. The program also won a gold Adrian award for a social media campaign from the Hospitality Sales and Marketing Association International (HSMAI). 

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Industrious Always-On Paid Program|IBM

Using timely and compelling stories linked to in-market campaigns, these social ads across Facebook, Twitter and LinkedIn engaged a highly sought-after audience of senior executives in our target industries. These ads outperformed the groups' existing social ads with engagement and click-through rates up to 120% higher than average, and consistently performed well above platform benchmarks. 

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